What emotions/feelings do you hope for your diners to experience while at Yangban?
Yangban was designed to be many things at once and provide a broad spectrum of experiences with each visit- you can quickly grab some items to-go, meet with friends for a round of drinks or sit at a table and have a nice meal. We love that Yangban is a neighborhood spot, we want guests to come together and be part of the inclusive experience we are hoping to cultivate.
You worked closely with the Asian community to bring this shared vision to life - what do you aim to accomplish in this collaboration?
We curated our Super or in-house retail store with items from Asian American-owned companies or LA-based brands. It’s an awesome way for us to not only sell fun things but support other companies that we love and believe in. In Korea, supers are often family-owned corner stores. We have developed the Yangban super which will sell our in-house beverages, as well as, other fun things that you might find in a super ie: handmade Korean sponges, candles, incense, toothbrushes, etc.